Global Nail Polish Market to Reach USD 26.68 Billion by 2030, Driven by a 9.5% CAGR Growth (2025)

𝐆𝐥𝐨𝐛𝐚𝐥 𝐍𝐚𝐢𝐥 𝐏𝐨𝐥𝐢𝐬𝐡 𝐌𝐚𝐫𝐤𝐞𝐭 𝐄𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐭𝐨 𝐒𝐨𝐚𝐫, 𝐑𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐔𝐒𝐃 𝟏𝟔𝟒.𝟓𝟓 𝐁𝐢𝐥𝐥𝐢𝐨𝐧 𝐛𝐲 𝟐𝟎𝟑𝟐

The global nail polish market is undergoing a significant transformation, with a market size valued at USD 77.89 billion in 2024. The market is anticipated to grow at an impressive CAGR of 9.8% from 2025 to 2032, reaching nearly USD 164.55 billion. The surge in demand is driven by evolving consumer preferences, innovative product launches, and a growing focus on sustainability in the beauty industry.

𝐍𝐚𝐢𝐥 𝐏𝐨𝐥𝐢𝐬𝐡 𝐦𝐚𝐫𝐤𝐞𝐭 𝐆𝐫𝐨𝐰𝐭𝐡 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐕𝐢𝐞𝐭𝐧𝐚𝐦

Vietnam has emerged as a dynamic market in the nail polish industry, driven by a rising middle-class population and increasing disposable incomes. The growing influence of Western beauty trends has led to a surge in demand for premium and long-lasting nail polishes. Recent investments, such as 𝐀𝐁𝐂 𝐂𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐬 establishing a manufacturing unit in Ho Chi Minh City, highlight the potential of this market.

𝐍𝐚𝐢𝐥 𝐏𝐨𝐥𝐢𝐬𝐡 𝐦𝐚𝐫𝐤𝐞𝐭 𝐆𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐂𝐡𝐢𝐧𝐚

China remains a powerhouse in the nail polish market, with its vast consumer base and robust e-commerce platforms. Domestic brands such as Perfect Diary and international players like L'Oréal are expanding their product lines to cater to the demand for eco-friendly and vegan nail polishes. The market is also witnessing consolidation, with mergers like Shanghai Cosmetics Group acquiring Bright Colors Ltd., enhancing their portfolio.

𝐍𝐚𝐢𝐥 𝐏𝐨𝐥𝐢𝐬𝐡 𝐦𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬 𝐢𝐧 𝐓𝐡𝐚𝐢𝐥𝐚𝐧𝐝'𝐬

Thailand's nail polish market is witnessing trends such as the adoption of halal-certified products to cater to its diverse demographic. Local companies like Beauty Buffet are introducing innovative products, including quick-dry and peel-off nail polishes. Moreover, international brands are collaborating with Thai retailers to gain a foothold in this lucrative market.

𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧? 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐚 𝐬𝐚𝐦𝐩𝐥𝐞 𝐫𝐞𝐩𝐨𝐫𝐭 𝐨𝐫 𝐢𝐧𝐪𝐮𝐢𝐫𝐞 𝐧𝐨𝐰 : https://www.maximizemarketresearch.com/request-sample/17424/

𝐍𝐚𝐢𝐥 𝐏𝐨𝐥𝐢𝐬𝐡 𝐦𝐚𝐫𝐤𝐞𝐭 𝐂𝐨𝐧𝐬𝐨𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐉𝐚𝐩𝐚𝐧'𝐬 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲

Japan's nail polish industry is characterized by technological advancements and high consumer expectations. Companies such as Shiseido are focusing on research and development to create odor-free and chip-resistant formulations. Recent mergers, including Tokyo Cosmetics Ltd. joining hands with Global Beauty Inc., have strengthened the competitive landscape in Japan.

𝐍𝐚𝐢𝐥 𝐏𝐨𝐥𝐢𝐬𝐡 𝐦𝐚𝐫𝐤𝐞𝐭 𝐔𝐩𝐝𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐒𝐨𝐮𝐭𝐡 𝐊𝐨𝐫𝐞𝐚'𝐬 𝐒𝐞𝐜𝐭𝐨𝐫

South Korea, known for its beauty innovations, is seeing a surge in the popularity of nail art and gel polishes. Brands like Etude House and Innisfree are introducing trendy colors and innovative finishes. The government's push for cruelty-free certifications has led to updates in manufacturing processes, encouraging ethical consumerism.

𝐍𝐚𝐢𝐥 𝐏𝐨𝐥𝐢𝐬𝐡 𝐦𝐚𝐫𝐤𝐞𝐭 𝐆𝐫𝐨𝐰𝐭𝐡 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐒𝐢𝐧𝐠𝐚𝐩𝐨𝐫𝐞

Singapore's nail polish market is driven by a cosmopolitan population and high beauty standards. International brands, including OPI and Essie, dominate the market, while local players are focusing on niche segments like organic and water-based nail polishes. Retail expansions, such as Color Co.'s new flagship store, indicate a growing market potential.

𝐍𝐚𝐢𝐥 𝐏𝐨𝐥𝐢𝐬𝐡 𝐦𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐒

The US market continues to lead with its innovation and diverse product offerings. Companies like Sally Hansen and Revlon are focusing on sustainable packaging and formulations. The increasing demand for vegan and cruelty-free nail polishes has led to new product launches, aligning with the eco-conscious consumer trend.

𝐍𝐚𝐢𝐥 𝐏𝐨𝐥𝐢𝐬𝐡 𝐦𝐚𝐫𝐤𝐞𝐭 𝐂𝐨𝐧𝐬𝐨𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐄𝐮𝐫𝐨𝐩𝐞'𝐬

Europe's nail polish industry is marked by stringent regulations and a preference for high-quality products. Mergers like Coty Inc. acquiring Wella's nail polish division highlight the ongoing consolidation. Key markets in Europe, including Germany and France, are seeing a rise in demand for premium and professional-grade nail polishes.

𝐍𝐚𝐢𝐥 𝐏𝐨𝐥𝐢𝐬𝐡 𝐦𝐚𝐫𝐤𝐞𝐭 𝐔𝐩𝐝𝐚𝐭𝐢𝐨𝐧 𝐀𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞

The global nail polish market is embracing updates in product formulations, focusing on reducing harmful chemicals like toluene and formaldehyde. Sustainability remains a core theme, with companies investing in biodegradable packaging and refillable bottles. Innovations in nail care, such as breathable nail polishes, are also gaining traction among health-conscious consumers.

The nail polish market's robust growth trajectory is supported by continuous product innovation, strategic mergers, and rising consumer awareness. As beauty standards evolve and the demand for sustainable products increases, the nail polish industry is set to witness unprecedented growth in the coming years.

𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐝𝐞𝐭𝐚𝐢𝐥𝐬 𝐚𝐧𝐝 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬, 𝐫𝐞𝐪𝐮𝐞𝐬𝐭 𝐚 𝐬𝐚𝐦𝐩𝐥𝐞 𝐫𝐞𝐩𝐨𝐫𝐭 𝐨𝐫 𝐢𝐧𝐪𝐮𝐢𝐫𝐞 𝐭𝐨𝐝𝐚𝐲 : https://www.maximizemarketresearch.com/request-sample/17424/

𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐤𝐞𝐲 𝐬𝐞𝐠𝐦𝐞𝐧𝐭𝐬 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐭𝐡𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝐨𝐟 𝐭𝐡𝐞 𝐍𝐚𝐢𝐥 𝐏𝐨𝐥𝐢𝐬𝐡 𝐌𝐚𝐫𝐤𝐞𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 :

𝐛𝐲 𝐏𝐫𝐨𝐝𝐮𝐜𝐭

Liquid
Gel

The market is divided into two segments based on the product: liquid and gel. By 2030, the liquid polish segment is anticipated to have the most market share, accounting for xx%. Demand is being driven by color availability and ease of application. Throughout the projected period, liquid products are anticipated to hold the biggest market share due to consumer resistance to switching to gel-based substitutes.Demand is anticipated to be driven throughout the projected period by the manufacturer's wide range of colors, low cost, and ease of application. Furthermore, a key factor propelling market expansion during the projected period is anticipated to be the expanding fashion and cosmetics sector, which is fueled by increased consumer demand for beauty products. These are the elements that propel the liquid's expansion.

𝐛𝐲 𝐒𝐚𝐥𝐞𝐬 𝐂𝐡𝐚𝐧𝐧𝐞𝐥

Supermarkets
Hypermarket
Convenient Stores
Specialty Stores
Online or E-Commerce

The market is divided into Supermarkets, Hypermarkets, Convenient Stores, Specialty Stores, and Online or E-Commerce based on the Sales Channel. Over the course of the projected period, the online or e-commerce category is anticipated to expand quickly at a CAGR of xxx%. In recent years, online shopping, or e-commerce, has grown to be a crucial part of the worldwide retail scene. The retail sector, like many other industries, has changed dramatically since the internet's advent, and due to the ongoing digitalization of modern life, consumers from practically every country now benefit from the convenience of online purchases. These are the key factor that drives the growth of the online or e-commerce segment in the global market during the forecast period.

𝐛𝐲 𝐅𝐢𝐧𝐢𝐬𝐡

Glossy

Matte
Glitter
Satin
Others

𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐝𝐞𝐭𝐚𝐢𝐥𝐞𝐝 𝐝𝐚𝐭𝐚 𝐚𝐧𝐝 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐛𝐲 𝐯𝐢𝐞𝐰𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐚𝐦𝐩𝐥𝐞 : @https://www.maximizemarketresearch.com/market-report/global-nail-polish-market/17424/

𝐋𝐞𝐚𝐫𝐧 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐭𝐨𝐩 𝐩𝐥𝐚𝐲𝐞𝐫𝐬 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐢𝐥 𝐏𝐨𝐥𝐢𝐬𝐡 𝐌𝐚𝐫𝐤𝐞𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 :

1. Revlon, Inc.
2. Essie Cosmetics, Ltd.
3. L'Oreal Paris
4. Odontorium Product Inc.
5. Creative Nail Design, Inc.
6. Fiabila Cosmetics Co., Ltd.
7. The Estee Lauder Companies, Inc.
8. NARS Cosmetics
9. China Glaze
10. Cosmetic Industries, Inc.
11. Sally Hansen, Inc.
12. RGB Cosmetics
13. Vogue Cosmetics
14. Procter & Gamble Co.
15. Coty, Inc.
16. American International Industries
17. Christian Dior SE
18. Chanel S.A.
19. Odontorium Products, Inc
20. Karma Organic Spa
21. Kester Black
22. Kosé Corporation

𝐆𝐞𝐭 𝐚𝐧𝐬𝐰𝐞𝐫𝐬 𝐭𝐨 𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐍𝐚𝐢𝐥 𝐏𝐨𝐥𝐢𝐬𝐡 𝐌𝐚𝐫𝐤𝐞𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 :

What is Nail Polish ?
What is the growth rate of the Nail Polish Market?
Which are the factors expected to drive the Nail Polish market growth?
What is the CAGR at which the Nail Polish market will grow during the forecast period?
What are the different segments of the Nail Polish Market?
Which is the fastest growing region in the Nail Polish market?
What growth strategies are the players considering to increase their presence in Nail Polish ?
What are the upcoming opportunities and trends for the Nail Polish Market?
What are the recent industry trends that can be implemented to generate additional revenue streams for the Nail Polish Market?
Who are the leading companies and what are their portfolios in Nail Polish Market?
What segments are covered in the Nail Polish Market?
Who are the key players in the Nail Polish market?

𝐆𝐚𝐢𝐧 𝐚𝐜𝐜𝐞𝐬𝐬 𝐭𝐨 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐬𝐚𝐦𝐩𝐥𝐞 𝐥𝐢𝐧𝐤 @https://www.maximizemarketresearch.com/request-sample/17424/

𝐆𝐞𝐭 𝐚 𝐜𝐥𝐨𝐬𝐞𝐫 𝐥𝐨𝐨𝐤 𝐚𝐭 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞-𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐬𝐮𝐜𝐜𝐞𝐬𝐬.

Past Size and Competitive Landscape
• Past Pricing and price curve by region
• Size, Share, Size Forecast by different segment
• Dynamics Growth Drivers, Restraints, Opportunities, and Key Trends by Region
• Segmentation A detailed analysis by segment with their sub-segments and Region
• Competitive Landscape Profiles of selected key players by region from a strategic perspective

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𝐑𝐞𝐚𝐜𝐡 𝐎𝐮𝐭 𝐭𝐨 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐟𝐨𝐫 𝐈𝐧-𝐃𝐞𝐩𝐭𝐡 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 :

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